Residents of North Carolina, Mecklenburg County in the U.S, were treated to a shocking advert that urged people not to get vaccinated.
The Sunday incident saw a truck move around Charlotte City with the words ‘Don’t get vaccinated’ printed on its body.
Below the wordings was a website address of the funeral home named Wilmore Funeral Home.
However, it turned out that the sponsors of the advert were using reverse psychology to get more people in the city to be vaccinated.
A visit to the website prompts you with a message with the words, “Get Vaccinated Now,” “If not, see you soon.”
In fact, the web visitors are shocked that no such funeral home exists and are directed to StarMed Healthcare’s COVID-19 vaccine page which is an agent care centre in Charlotte.
Explaining their choice of advert, Boone Oakley ad agency said that the controversial campaign was intended to push people to get vaccinated.
Almost everyone here [at Boone Oakley] got their vaccines at StarMed. Almost everyone here [at Boone Oakley] got their vaccines at StarMed. We thought, ‘Is there a way to turn it around and do it from a different perspective? David Oakley, president of Boone Oakley, told Newsweek
According to the Centers for Disease Control and Prevention (CDC), only 55% of the US population have been fully vaccinated against COVID- 19 as of September 20.
In Charlotte where the controversial ad was run, only 51.1 per cent have been vaccinated, leaving responsible authorities with more work to do to raise that number.
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